Product Marketer

Chennai, Tamil Nadu, India | Marketing | Full-time

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We are looking for a dynamic, hands-on marketer who can manage and implement end-to-end marketing strategies, including product positioning, sales enablement and demand generation. 

 

Responsibilities:

 

Develop product positioning and key messaging that sets us apart from our competitors and ensure clear and consistent messaging across our website, in collaterals and other marketing initiatives. 

 

Develop and execute data backed GTM launch plans focused on driving company results.

 

Create explicit product and solution content that help customers transition to HappyFox effortlessly. 

 

Develop sales enablement materials with compelling narratives backed by customer testimonials.

 

Continuously assess and update existing value propositions.

 

Serve as the company’s product expert/evangelist.

 

Conduct competitor analysis and market research. Stay up to date on industry and market trends.

 

Work cross functionally across Product, Sales, Engineering and the broader Marketing team to support company-wide initiatives.

 

Develop and drive the overall lead generation strategy cost effectively. 

 

Design an effective lifecycle strategy that increases user adoption and retention throughout the customer journey.

 

Requirements:

 

A degree in marketing or business administration

 

Prior experience working in similar product marketing role for at least 4 years

 

Should be target driven

 

Proficient in copywriting

 

Familiar with marketing tools related to Videos, Chat and Website analysis

 

Proficient in establishing, running and optimizing online ad campaigns with Google, Facebook, Twitter and LinkedIn

 

Exceptional people and management skills to interact with colleagues, cross-functional teams, and outside entities

 

Be a team player